JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI

JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI https://jurnal.stienganjuk.ac.id/index.php/ojsmadani Mutiara Madani Management and Accounting Journal is a journal published by the Nganjuk College of Economics. This journal is published twice a year, namely in July and December. SEKOLAH TINGGI ILMU EKONOMI NGANJUK en-US JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI 2356-4946 The authors who publish this journal agree to the following conditions: 1. The author retains the copyright and gives the journal rights regarding the first publication with the work being simultaneously licensed under the Creative Commons Attribution License which allows others to share the work with acknowledgment of the author's work and the initial publication in this journal. 2. The author can enter separate additional contractual arrangements for non-exclusive distribution of the published version of the journal (for example, send it to an institutional repository or publish in a book), with an acknowledgment of its initial publication in this Journal. 3. Authors are permitted and encouraged to post their work online (e.g., at an institutional repository or on their website) before and during the submission process, as this can lead to productive exchanges, as well as excerpts of previously published works STRATEGI PEMASARAN INKLUSIF UNTUK MENINGKATKAN PARTISIPASI UMKM PANGAN DALAM PROGRAM MAKAN BERGIZI GRATIS DI JAWA TENGAH https://jurnal.stienganjuk.ac.id/index.php/ojsmadani/article/view/250 This study aims to analyze the effect of inclusive marketing strategies on the participation of food MSMEs in the Free Nutritious Meal Program in Central Java, as well as its impact on the success of the program. A quantitative approach was adopted, involving 170 respondents from food-based MSMEs. Data were analyzed using SEM-PLS to examine validity, reliability, structural relationships, R², f², and Q² values. The results indicate that inclusive marketing strategies have a positive and significant influence on both MSME participation and program success. MSME participation was also found to mediate the relationship between inclusive marketing strategies and the success of the Free Nutritious Meal Program. The R² values show that 58% of MSME participation and 52% of program success are explained by the model. The effect size (f²) falls within the medium to large category, while the Q² values confirm strong predictive relevance. This research highlights the importance of collaboration, market access, empowerment, and innovation in actively involving MSMEs in the provision of nutritious food. The findings offer strategic recommendations for policymakers and stakeholders to strengthen sustainable program implementation. Rohwiyati Rohwiyati Indrian - Supheni ##submission.copyrightStatement## 2025-07-31 2025-07-31 13 1 1 17 10.59330/ojsmadani.v13i1.250